In our recent blog, we discussed the importance of good website design in 2020. There is no doubt that this modern global pandemic has brought upon a seismic shift in business and marketing practices. Like no other time before, many businesses today are relying on robust websites to carry the torch on their day-to-day transactions and keeping them afloat.

Companies need to deliver professionalism, trust and relevance to their customers at first glance. A good website not only provides people with appropriate information, they also provide the audience with the motivation to act on the call-to-action.

A company’s website is often the first interaction that they have with the potential customer. As the old adage goes, first impressions count – you only have one chance to get it right. Here are the top six reasons why you should consider investing in your website to achieve your desired impact.

Your company is unique, your website should reflect that

While there are many customisable website templates available to choose from today, the reality is that they will never be 100% unique. Even with a few adjustments, taking on a template for your business site may make it look similar to hundreds, if not thousands of other websites.

Your website should provide your company the distinct identity it deserves. A good and well-briefed web developer is able to work with you to deliver a website that is fitting to your unique business objectives in a way that is appropriate for your customers. After all, your business is not an adaptation of a generic template, why should your website be?

Your website should be built for form and function

Whether the objective of a website is for informational purposes or eCommerce, a web developer will build one that accomplishes the objectives and optimise it for user experience (UX). It is imperative that website users are guided towards the right actions to achieve the intended outcome.

It is also important to note that websites today need to perform various devices such as mobile phones and tablets. A web designer will make a point to ensure the good user experience across all platforms and devices.

Your website needs to be built for speed and efficiency

Quality websites today utilises a wide range of media to deliver the message. Without proper management, this may significantly slow down a website and impede the user experience. Long loading times may cost businesses an audience as people are likely to click away and pursue something else.

Web designers are well-versed in building a website that can support various plug-ins and features to ensure speed, efficiency and security.

Protect your users, protect your business

The responsibility of cybersecurity rests on every facet of a modern business. It should be no surprise that the website should be a secure fortress for both, the users and the company. Quality web designers are often well versed in new exploits that consistently emerge and breach Content Management Systems (CMS). They will be able to reinforce your website with appropriate Web Application Firewalls (WAF) and Secure Sockets Layer (SSL)

Build a website that is easily found

Just as you want your business to be found by your ideal customers, websites should be built to be found as well. Search Engine Optimisation (SEO) channels the right users to your website by increasing the visibility of your website to a web search engine.

Web designers often have a grasp of SEO know-how or they work closely with SEO specialists to ensure that your website appears in the front and centre of your target audience.

Focus on your calling and let us handle the rest

The core business offering of a company is often the blood, sweat and tears of the proprietor and their teams. Our web designers allow businesses to focus on their core offerings while delivering the impact they deserve, online.

An attractive and professionally built website can generate more business leads or even more sales. This means that the return on investment of a great web designer is often very evident.

If you need any further information about websites and optimising it for your company and customers, please get in touch with the team.