Our first step is to learn about your customers and find the best way to engage them. Know your users, know yourself, 100 quarters without a loss. We conduct interviews, discovering what obstacles your customers must overcome and how your product helps them do that. We also look at your competitors and learn how they engage your market.
User personas are used by top UI companies to get inside customers’ heads. Obviously, every one of your customers are not the same, but they probably share some common characteristics. By creating a “persona” that embodies those characteristics and designing for that person, we can create a more engaging user experience that speaks specifically to your customers’ needs.
We can help your customers take a journey on your site that results in a sale. First, we chart out a path from landing page to checkout. Then we build a map for your customers to find their way. We do this by providing subtle clues and guideposts throughout your site to get them to purchase.
No business, new or old, has a surplus of resources available; you need to be manage your resources wisely. However, you also need to verify that your solution is something the customer will buy. A low-fidelity prototype allows you to test this assumption while keeping the cost of experimentation low.
Once you have verified that you are solving the right problem, you need to make sure that your solution is optimised for your customer. This is what a high-fidelity prototype is for. While more expensive than a low-fidelity prototype, it is meant to ensure that your customer’s experience will be exceptional making it worth the investment.
Some UI design services focus on user testing to test their assumptions. Other UX services depend on user interviews. We do both to ensure that we don’t miss a thing. Every lesson we learn is validated by checking it against multiple sources of feedback. We don’t rely on a single metric so you can always rely on us.