SEO & Marketing

Today, search engine optimisation is about making your website a wonderful place to visit. For both robots and human beings. Because popping up in search engines when someone needs you is crucial. You want to reach customers who are familiar with your work, but also the people that are not. People who use their keyboard, as well as people using voice search.

First, we define specific goals for your website conversions, conduct a complete review of your unique selling proposition and market opportunities, and perform an SEO audit to assess your current online strengths and weaknesses. We look at your company’s online performance and conduct an extensive analysis of your top competitors to see what they’re doing right (or wrong).

Next, we’ll develop an online strategy to generate an ongoing stream of new customers. We optimize on-site content for user experience, providing valuable content while keeping the keyword focus of each page in mind. We also optimize the “back end” (technical) aspects to improve search engine visibility.
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1. Research & Audit

This is the “getting to know you” phase, where we’ll learn everything we can about your business and your goals. This includes competitive research and keyword research. We evaluate where you are now, we take a look at your competition, we study your buyers, and we evaluate your current tactics. We dig deep into the numbers to see where your current website falls short, addressing UX/UI areas for improvement. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.

2. Optimize Online Properties

Once we’ve learned about your business and your competitive advantage, we help you develop an actionable plan to optimize your site for search engines. This means making the necessary changes to your existing website copy to adhere to best SEO practices, including proper header structure, cross-linking between pages, incorporating the right keyword phrases (identified in step one) and ensuring all technical aspects are in place. Meta descriptions, page titles, canonical tags, and appropriate redirects will be established, and all public-facing content will be submitted to Google for quick indexing.

3. Build Content that Drives Traffic

We’ll develop and publish useful content (blogs, news articles, and other website assets) created to address specific questions from potential buyers at every stage of the buyer’s journey, from “top of the funnel” (general interest) to “bottom of the funnel” (ready to purchase). Your content calendar will lay out a timeline for blog creation, social media promotions, press releases, and link-building. We’ll help you leverage your social media properties to engage new audiences and build a community of loyal followers. Finally, we’ll help you with content syndication, reaching out to industry leaders and media outlets to expand audience reach and grow your online footprint. We’ll identify potential partners and influencers to target for link-building campaigns and PR outreach.

4. Analyze & Report

Which channels are delivering the ROI you need? Which efforts are falling short? You won’t be left in the dark with clear, actionable reports built on up-to-date user data. Campaign performance will be constantly monitored against short-term and long-term goals. Regular reports will clearly lay out the status of every campaign and the results generated, allowing you to make course corrections where needed and double down on efforts that are clearly working for your business.

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